The Blog
Ideas, Insights & Inspiration
This is your space for practical strategies, creative ideas, and real-world insights to help your business grow.
From website design and branding tips to systems, content, and course creation, we share what works, what’s new, and what’s next. Dive in and discover tools and guidance to build a business that supports your life.
Trust First: How SOPs and Culture Create Freedom for Your Team
Gary Vaynerchuk and Nordstrom both believe in giving employees trust before they have earned it. That strategy only works when a company has strong values, a clear mission, and well-documented systems in place. Learn why SOPs and training guides are the foundation that makes employee trust possible.
Slowing Down to Speed Up: What It Really Feels Like to Close a Location
Closing a business location can feel like a gut punch—but what if it's actually a powerful turning point? Here’s what I’ve learned after shutting down three stores and why each closure brought unexpected clarity, freedom, and real growth.
Hiring a Consultant? Here’s What to Know Before You Spend a Dime.
Thinking about hiring a marketing agency or consultant? Here's a no-fluff guide for small business and brick-and-mortar owners that’ll help you avoid rookie mistakes; and know what you're really signing up for.
Why Your Website Matters More Than Ever: Attract More Clients, Build Trust, and Grow Your Business
A professionally designed website is more than just a digital presence; it’s a powerful tool for credibility, customer connection, and consistent growth.
What to Know About Your Target Demographic (From a Donut Shop Owner Who Tried Selling a Hot Dog Donut)
You don’t need a bigger menu or fancier marketing. You need a better understanding of your customer. Learn how to define your target demographic, avoid brand confusion, and build a business people can’t stop talking about; in a good way.
The Expensive Education I Got Running a Donut Shop (And Why I’d Still Do It Again)
After 5+ years running a brick-and-mortar donut shop, I’ve learned more than any degree could teach me. Now I help small business owners build brands, websites, and systems that work; without sacrificing their health, peace, or relationships.
2025 Web Design Trends That Actually Matter for Small Businesses
Discover 2025’s most effective web design trends for small businesses; no coding required. Learn how to build a beautiful, high-performing site that your audience will love.
Build Your Brand Now: Essential First Steps to a Strong Online and Offline Presence
Your brand is more than a logo—it’s the foundation of your business’s identity for customers and employees alike. We provide website design, consultation, business documentation, SOP development, and print material design services to help small brick-and-mortar businesses build a strong, consistent brand that supports growth and franchising.
What You Need to Know About SEO: Boost Your Traffic and Grow Your Business
SEO is one of the most powerful tools to grow your online presence; but only when done right. Discover SEO essentials, common mistakes, and why partnering with experts in web design and content creation is key to long-term success.
Why We Start Every Project with a Discovery Survey
A Discovery Survey isn’t just a form; it’s a powerful tool to uncover your strengths, clarify your goals, and identify growth opportunities. Here’s why we use it to truly understand our clients and help their businesses thrive.
Why Your Landing Pages Aren’t Converting (and How to Fix It)
Is your landing page falling flat? Discover five common mistakes that kill conversions — and how Maxela can help you build a website that sells.